Agenda

Digiday Mobile Apps | September 21, 2011 | New York 

 

    

Hosted by Corey Kronengold, Director of Content, Digiday

12:45pm: Badge & Lunch Pick-up

1:30PM: Digiday Mobile Apps Begins

1:45pm: Digiday Mobile Apps Keynote Presentation: Speaker:

Brian X. Chen, Author, "Always On: How the iPhone Unlocked the Anything, Anytime, Anywhere Future -- and Locked Us In."

2:15pm: Keynote Panel: Location, Location, Location: The killer app for mobile is clearly location, but how can this provide enough utility that consumers don't mind being targeted with ads tied to where they are? Who is going far enough to crack the location nut?
Moderator: Brian Morrissey, Editor in Chief, Digiday

Speakers:
Rob Gonda, Emerging Technology Global Lead, SapientNitro
Jon Vlassopoulous, CEO, Skyrockit

Alexandre Mars, CEO, Phonevalley

Paul Cushman, Sr. Director, Mobile Strategy, Yahoo!


3:00pm: MdotM Spotlight: In-Apps Campaigns: You bought clicks, but did they turn into downloads and valuable actions? What are the possible solutions for measuring and tracking? Will Apple's deprecation of UDIDs set tracking back for iOS in-app campaigns? What techniques are used across Androids to measure ROI accurately?

Speaker: Sonia Gonzalez, VP of Advertising, MdotM

3:15pm: Lost in a Sea of Apps: Discovery in app stores remains a work in progress. Most people still find apps through top-recommendation lists and word of mouth. That means publishers need to work particularly hard to get noticed in a world of over 200,000 apps for Apple's platform alone. 
Moderator:  Jordan Greene, Principal/Mobile Media, Mella Media

Speakers:
Joe Meyer, President and CEO, HopStop
Sean Galligan, VP Business Development, Flurry

Ludovic Collin, CEO, EachScape

Greg Wester, EVP, Mobile Posse



4:00pm: Digiday Debates: HTML5 vs. Apps: Will apps continue to rule the roost, or does the advent of HTML5 mean the application of digital media will have a short shelf life? There are no holds barred as our protagonists battle it out.
Moderator: Corey Kronengold, Content Director, Digiday

Debaters:
Shehryar Khan, CEO, Ubermind

Adam Broitman, Partner & Ringleader, Circ.us

Adam Boyden, President, Conduit



4:30pm: r2Integrated Spotlight


4:45pm: The iPad Revolution: The iPad, in the words of noted venture capitalist Roger McNamee, is the biggest computing innovation since the desktop PC. The record-breaking sales show a consumer home run. What does the shift from a desktop PC era to a tablet era mean for the media world? Will publishers and advertisers remain under the whims of Apple?

Moderator: Corey Kronengold, Content Director, Digiday

Speakers:
Rachel Pasqua, VP, Mobile, iCrossing/Hearst
Jim Meigs, Editorial Director, Men's Enthusiast Group, Hearst

John Paris, Sr. Director, Mobile Strategy, Time Inc.

5:30pm: Cocktails & Creativity: Digiday looks at in-app creative, with a cocktail in your hand.
Moderator: Brian Morrissey, Editor in Chief, Digiday

Speakers:
Eric Litman, Chairman & CEO, Medialets
Rei Inamoto, Chief Creative Officer, AKQA

Richard Ting, SVP & ECD, Mobile & Social Platforms, R/GA


6:30pm: The MOBI Awards Gala Begins