Overview

Digiday Mobile Apps | September 21, 2011 | New York
 

To App or Not to App? That is the question. With mobile taking center stage in the media landscape, apps have also come to the forefront of the media-and-marketing mix. Unlike the mobile landscape as a whole, however, the role of apps in the mobile ecosystem is as debated as any issue. Before you develop an app strategy, you must first decide if you or your customers need an app at all. Digiday Mobile Apps will explore how apps fit into the overall marketing mix, mobile strategy, and how to deliver the best brand and use experience. Join the best and brightest in mobile and app development at Digiday Mobile Apps for the most thought-provoking conversations in the industry.

 

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Featured Digiday Mobile Apps Speakers Include:

Jim Meigs, Editorial Director, Men's Enthusiast Group, Hearst
Richard Ting, SVP & ECD of Mobile & Social Platforms, R/GA
Joe Meyer, President and CEO, HopStop
Rob Gonda, Emerging Technology Global Lead, SapientNitro
Rachel Pasqua, VP, Mobile iCrossing

 

What Attendees Said About Digiday Mobile:
 
"Thank you so much for the Digiday Mobile conference! Not only were many of the presentations relevant to our internal mobile strategies at AmEx, but we also interacted with potential vendors. We look forward to future events."
- Kristin Bolton-Keys, Manager of Digital Marketing, American Express


"The event was great! It was super informative; I made a lot of new contacts. I will definitely attend the next one."
- Patrick S. Harris, US Business Development, Plan B Digital

 

Attendees Include: 1-800 FLOWERS.COM * Unilever * Pepsico * Footlocker * Google * Microsoft * Conair Corp * Digitas * Euro RSCG * JWT * MEC Interaction * Media Contacts * Mediaedge:cia * MediaVest * Microsoft * R/GA * Saatchi Healthcare * The Associated Press * Avenue A Razorfish * Hachette Filipacchi Media * Ogilvy Worldwide * MRM Worldwide * The Media Kitchen * MTV Networks *  AKQA * BBDO  * Citi * Interpublic * comScore, Inc. * Cramer-Krasselt* Deep Focus * E*Trade Financial * Electronic Arts * Rodale * Hachette * Havas Digital * Anomaly * Big Spaceship * Hearst * Horizon Media * Mediaedge:cia * Mediavest Worldwide * MPG * Nielsen Online * NBC Universal * OMG Direct * Getty Images * Brand Anywhere * Sony BMG Music * Universal McCann * Viacom/Nickelodeon * American Airlines * IBM * The Home Depot, and more.